Best for
Businesses that want to look consistent everywhere, from their website to their packaging and social media.
Your brand identity is everything people see and feel when they meet your business: the logo, colours, fonts, photos and tone of voice. We create identities that look consistent across your website, packaging, signs and social media. It is part of our branding and graphic design service.
Businesses that want to look consistent everywhere, from their website to their packaging and social media.
Logo system, colours, fonts, image style, tone of voice, templates and a clear guidelines document.
We agree the direction with sample visuals, then build the full identity step by step.
01Overview
Consistency builds recognition. When every touchpoint looks and sounds like the same business, customers remember you and trust you more.
We prepare your main logo and its variations, so it works on light and dark backgrounds and at any size. See our logo design work.
We choose a small set of colours for main, supporting and background uses, with exact codes for print and screen.
We pick fonts for headings and body text that suit your personality and are easy to read on every device.
We define how photos and illustrations should look, including lighting, subjects and colour treatment, so your visuals feel consistent.
We describe how your business speaks, with simple examples of what to say and what to avoid, so all writing sounds like you.
We design business cards, letterheads, presentations and social media templates that your team can use straight away.
We gather everything into a clear guide your staff and suppliers can follow, so the brand stays consistent as you grow.
02Our process
Each step builds on the one before it.
We study your business, customers and market, and agree what the identity needs to communicate.
We share a clear direction with sample visuals, so you can react before we design in detail.
We create the logo, colours, fonts and image style.
We show the identity on real materials such as your site, packaging and social media.
We hand over the files and guidelines, and can help your team apply them.
03Why Skyo
We design identities that also work in digital marketing, which is where most customers meet you first.
What you get
Not sure what your brand should say? Begin with brand strategy.
?Good to know
Common questions we hear.
A logo is one part. A brand identity includes colours, fonts, imagery, voice and rules for using them together.
It usually takes several weeks, depending on how many materials are included and how quickly decisions are made.
Yes. We can refresh what you have and keep the parts your customers already know.
Yes. Our web design team can build the site with your new brand.
Logo files, colour codes, font details, templates and a guidelines document.
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