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Founder-led fintech

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Positioning, identity and a search content plan for a founder building trust in a crowded category.

Challenge
Credible product, but a brand that looked like every other fintech.
Approach
Sharper positioning, a distinctive identity system and an authority-led content plan.
Deliverables
  • Positioning
  • Identity system
  • Brand guidelines
  • Content strategy

→ Your project

Next up:
your business.

Tell us where you want to go. We'll help you work out how to get there.

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