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Specialty coffee roaster

Abstract identity composition with a black circle and orange arch

A confident identity and online shop for a roaster that wanted to look as good as it tastes.

Challenge
Great product, forgettable packaging and a website that did not sell it.
Approach
Brand strategy, a flexible visual identity and a shop designed around how customers actually reorder.
Deliverables
  • Brand strategy
  • Visual identity
  • Packaging direction
  • E-commerce website

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